Shared and Paid media audit 

In my Digital Marketing course, I created an editorial calendar based on all social media platforms used by the brand (Apple Inc). Second, I performed social media evaluation (audience, content pillars).

I also performed a paid display and paid social advertising evaluation, and identified whether or not it followed the best practices like LEAN principles - light, encrypted, ad choices support, non-invasive/non-disruptive

Finally, identified key problems, and then provided solutions.

To see the project click the view button below